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This domain had the following on the web page, "We are so confident that we are better than all other penny auctions here is our competitors advertisments." We observed that the web page said " The newest way to shop." It also stated " We refer to it as competitive bidding, but you may know it as reverse auctions or penny auctions. If you are new to Bidito read our how it works to understand the process. Good luck and happy bidding! Start at a very low priceusually 0. 00, then climb by a small increment with each bid. You can buy bids for as little as 0. Are very similar to regular auctions ." The header had low price as the highest ranking keyword. It was followed by lowest price, competitive price, and competitive bidding which isn't as ranked as highly as low price. The next words the site uses is auctions. bidito was also included and could not be seen by search engines.